Andrew Wolfenson’s second book, Bloggin’ Baseball, showcases his understanding of the sport of baseball, the business and politics of it, and the love of the game by a true fan. To create the book cover, I used a combination of art — creating the person sitting down to blog from a head-shot photograph — plus the layers of text, color bands, and cave drawing textured background. The whole idea was to create a message delivery system that doesn’t hit you over the head.